International award-winning agency · New York

We make icons. Then we build the platforms behind them.

For a decade we've branded, launched and steered luxury beauty, fashion, hospitality and spirits to global recognition. Today we also engineer the enterprise software that carries them. Our own stack, built in-house.

As seen in VogueAllureElle ForbesHello!ByrdieNewBeauty
What we are now

Two disciplines, one house.

Most agencies rent their technology. We design the brand and build the system it runs on, under one roof, held to one standard.

S
The Studio · Creative

Luxury brands, built to be recognized.

Strategy, identity, packaging, content and campaigns for beauty, fashion, hospitality and spirits. The craft that earns international awards.

  • Beauty
  • Fashion
  • Boutique Hotels
  • Spirits
  • Brand & Packaging
L
The Lab · Software

Enterprise platforms, engineered in-house.

We ship production software, from enterprise healthcare platforms to customer-engagement systems. Infrastructure-grade, built by the same team that brands you.

  • Healthcare Platforms
  • Customer Engagement
  • AI & Automation
  • Web at Scale

We don't pitch technology. We run it.

Selected work

Campaigns and platforms, the same bar.

Real brands we've launched, and the platforms we've engineered, side by side, because both are ours end to end.

Beauty · Instagram Award
Beauty · Social · Packaging

Hynt Beauty

The campaign that outperformed La Mer and Mary Kay to win an Instagram International Award.

Software · Healthcare
Product · Engineering · Brand

Healthcare Platform

An enterprise healthcare platform, engineered end to end. Brand and product from one team.

Beauty · Skincare
Brand · Digital · E-comm

KIWABI Tokyo

Clean-beauty skincare brought to a global luxury audience.

Spirits
Brand · Launch

PaQui Tequila

Category-defiant brand voice and launch for a spirit with attitude.

Hospitality
Identity · Digital

Boutique Hotels

Editorial identities and booking-driven campaigns for luxury independent properties.

Beauty · Cosmetics
Brand · Content · Packaging

Natural Nuance

A modern cosmetics identity: clean, editorial, and unmistakably premium.

Software · Platform
Product · Engineering

Engagement Platform

Multi-tenant conversation infrastructure powering client experiences at scale.

How we work

Brand. Launch. Steer. Build.

The promise that has always driven ICONS, extended by one word that changes everything.

01

Brand

Strategy and identity that make a name recognizable on sight.

02

Launch

Campaigns and media engineered to win the platforms they run on.

03

Steer

We stay on after launch, reading the data, raising the bottom line.

04

Build

When the brand needs software, we engineer it. Platforms you own, built by us.

Based in New York · Working worldwide

Let's build the next icon.

Tell us what you're launching. We'll bring the creative and the engineering to the same table.